Al Mendoza looked back at the stunning decision of the Toyota management to sell its franchise to Beer Hausen prior to the start of the 1984 season in a lengthy feature published by the Philippine Panorama.
The Day Toyota Died
By Al S. Mendoza
Philippine Panorama
Published Sunday March 4, 1984
THE ANNOUNCEMENT came minutes before noon of February 15.
“Management has been grateful to all you guys,” Jack Rodriguez started. Ten men of all sizes didn’t know it was coming. They were all in a happy mood. They have no inkling that anybody, least of all Jack, would be so nasty as to break their hearts. Just the day before they had celebrated Valentine’s Day. One of the boys didn’t make it to Jack’s office because he had overslept.
“Your achievements brought honor to the company,” Jack continued. “The feats that made Toyota one of the great basketball teams in the land made us all very happy and proud of you all.” Pause. The boys started to sense something eerie.
“Hey, what’s this?” one of them asked.






